Instant Messaging: which technology to choose?

my purpose is to integrate an instant messaging (private chat and room chat) inside mobile applications.
I have see that are available many technology/protocol like:

  • xmpp (ejabberd ecc…)
  • amqp (rabbitmq ecc…)
  • other technology

Which one is better for my purpose? I must develop on Ios and Android client.

Source: android

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