Cannot find/advertise to custom audiences created with Facebook’s Tag API

I’ve followed Facebook’s Tag API guide to create “Custom Audiences” by using “Custom Events”:

The final code reads:


fbq('init', 1234567890); //Of course, I'm using my own Pixel ID ;)
fbq('track', 'PageView');

fbq('trackCustom', 'Facebook Test Audience');

The above code seems to work just fine and the custom event is being triggered (GET requests are sent and cookies “datr” + “fr” + “lu” set).

However, I cannot find “Facebook Test Audience” in the Ads Manager in order to advertise to it.

Does it take time to finally show up?

Any other ideas?

Source: facebook

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